Advertising has grown more sophisticated with the advent of online marketing and search engines, but the newest techniques for attracting good tenants are not the only ones used by experts in property management. Palm Beach County is a thriving real estate and rental market where a multi-pronged approach to advertising works best. Use a combination of old and new media to reach the widest possible audience.
If your Florida single-family rental property is tucked at the end of a quiet cul-de-sac, the old “For Rent” sign won’t bring in a lot of traffic. However, this is still an effective method if your property is on a well-trafficked street. Not only will it be seen by passers-by, but it alerts neighbors to the vacancy, and neighbors are a good source of free advertising via word of mouth.
Another old-fashioned method that is still useful to any property manager in West Palm Beach is the neighborhood flyer. By saturating a select area with printed flyers, you are able to target a particular audience that you would like to rent to, alerting them to the property’s availability and providing more elaborate photos and particulars than are practical in ads with more restricted space.
Last but not least, there’s the newspaper. With some newspapers, classified ads will appear in both the print and digital editions, doubling an ad’s effectiveness. For the best combination, rely on the expertise of Florida property managers who understand your neighborhood and how best to fill your vacancy.